Because I see no reason to sit in the dark for an hour (other than making yourself feel all fuzzy inside) when there are a million other things you could do to cut energy use more effectively (and without cutting productivity). Like turning off the lights when you're not using them, and not running the hot water when you're not even touching the water, and not taking hour-long hot showers (I am especially bothered by people wasting water because it's like a 2 in 1 'water and energy' going down the drain).
* My room is lit by 2 x 36W fluorescent bulbs in a standing lamp.
** Taking an average shower flow rate of 2.5 gal/min, numbers from here. Note that this is calculated assuming 100% efficiency of the water heater, which is an impossibility, so any realistic value would be higher than what is graphed.
I see a shower timer in our apartment next year...
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